There are many benefits to using video in education as shown in several decades of research.

video can be as good as an instructor in communicating facts or demonstrating procedures to assist in mastery learning where a student can view complex clinical or mechanical procedures as many times as they need to. Furthermore, the interactive features of modern web-based media players can be used to promote ‘active viewing’ approaches with participants

Inspiring and engaging participants

More recently, Willmot et al (2012) show that there is strong evidence that digital video reporting can inspire and engage participants when incorporated into participant-centered learning activities through:

  • increased participant’s motivation
  • enhanced learning experience
  • higher marks
  • development potential for deeper learning of the subject development potential for deeper learning of the subject development potential for deeper learning of the subject
  • development of learner autonomy
  • enhanced team working and communication skills
  • a source of evidence relating to skills for interviews

Sample- Marketing Training Video

Marketing concept has been described in a simple animated form in this sample video.

Sample- Innovative Idea Explanation Video

Innovative ideas from workplace has been captured and demonstrated through animation in this video.